Privacy Policy

01Information We Collect

We collect information in a few different ways: information you provide directly, information collected automatically, and information we receive from third-party platforms.

Information You Provide to Us

• Identity and contact information such as your name, email address, phone number, mailing address, and business name.
• Account and profile information you create when registering for a course, membership, community, or program.
• Payment and billing information processed securely through our payment processor (see Section 6). We do not store full credit or debit card numbers on our systems.
• Assessment, quiz, and intake responses you submit, including answers provided through the AI Leverage Assessment™, AI Leverage Decoder™, coaching intake forms, and similar tools.
• Communications and content you send to us, including emails, support requests, survey responses, testimonials, and messages submitted through forms.

Information Collected Automatically

• Device and usage data such as IP address, browser type, operating system, referring pages, pages viewed, links clicked, and the dates and times of your visits.
• Cookies and similar technologies as described in Section 5.

Information From Third Parties

We may receive information about you from third-party platforms and service providers we use to operate our business, such as our customer relationship management (CRM) system, payment processor, email and analytics providers, and advertising platforms.

02How We Use Your Information

We use the information we collect for legitimate business purposes, including to:

• Provide, operate, and deliver the Services you request, including courses, programs, coaching, consulting, memberships, and digital products.
• Process transactions, confirm purchases, and deliver receipts and account access.
• Respond to your inquiries, requests, and support needs.
• Send administrative messages about your account, purchases, or changes to our terms and policies.
• Send marketing and promotional communications, including newsletters, offers, and educational content (see Section 4).
• Personalize your experience and improve our website, content, and Services.
• Analyze usage trends and measure the effectiveness of our content and marketing.
• Maintain the security and integrity of our website and systems.
• Comply with legal obligations and enforce our agreements.

03Legal Bases & Consent

Where required by applicable law, we process personal information based on your consent, our legitimate business interests, the necessity of performing a contract with you, or our need to comply with legal obligations. You may withdraw consent at any time by contacting us using the details in Section 11.

04Email Marketing & Communications

When you subscribe to our newsletter, download a lead magnet, register for a webinar or workshop, or purchase a product or service, you may be added to our email list. We use email to share educational content, updates, promotions, and information about our Services.

We process email communications in a manner consistent with the U.S. CAN-SPAM Act and other applicable laws.

05Cookies & Tracking Technologies

We and our service providers use cookies, web beacons, pixels, and similar technologies to operate and improve our website. These technologies help us remember your preferences, understand how visitors use our site, deliver relevant content, and measure the performance of our marketing.

• Essential cookies enable core website functionality such as page navigation and secure access.
• Analytics cookies help us understand site usage and improve the experience.
• Marketing and advertising cookies may be used to deliver and measure relevant advertising, including through platforms such as Meta, Google, and similar services.

Most web browsers allow you to control or disable cookies through their settings. If you disable cookies, some features of the website may not function properly. By continuing to use our website, you consent to our use of cookies as described here, except where a separate consent mechanism is presented to you.

06Payment Processing (Stripe)

We use Stripe to process payments. When you make a purchase, your payment information is collected and processed directly by Stripe in accordance with its own privacy policy and security standards. We do not store your full payment card details on our servers. Stripe may collect and use your information as a data controller for its own purposes, including fraud prevention. We encourage you to review Stripe's privacy practices at https://stripe.com/privacy.

07Third-Party Platforms & Service Providers

We rely on trusted third-party platforms and service providers to operate our business. These providers process certain information on our behalf and are authorized to use it only as necessary to provide services to us.

GoHighLevel (CRM, Forms, Automations & Funnels)

We use GoHighLevel as our customer relationship management (CRM) and marketing platform. Information you submit through our forms, funnels, landing pages, surveys, assessments, and opt-ins may be collected, stored, and processed within GoHighLevel. We use GoHighLevel to manage contacts, deliver email and SMS communications (where you have provided consent), automate workflows, schedule appointments, and host certain pages and funnels. GoHighLevel processes this information in accordance with its own privacy and security practices.

Other Providers

Depending on the Service, we may also use third-party providers for website hosting, course and membership delivery, video hosting, scheduling, email delivery, analytics, advertising, and similar functions. Each provider maintains its own privacy policy governing how it handles your information.

We do not sell your personal information. We may share information with service providers as described above, when required by law, to protect our rights, or in connection with a business transfer such as a merger, acquisition, or sale of assets.

08Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security, and you provide it at your own risk.

09Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, to provide the Services, to comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or anonymize it.

10Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to legal exceptions.
• Opt out of marketing communications at any time.
• Object to or restrict certain processing of your information.
• Request a copy of your information in a portable format, where applicable.

To exercise any of these rights, please contact us at [email protected]. We will respond within a reasonable timeframe and in accordance with applicable law. We will not discriminate against you for exercising your privacy rights.

Children's Privacy

Our Services are intended for adults and are not directed to children under the age of 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

Do Not Track

Some browsers offer a "Do Not Track" signal. Because no common industry standard exists for responding to these signals, our website does not currently respond to them.

11Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will update the "Last Updated" date above and, where appropriate, provide additional notice. Your continued use of our website and Services after any changes constitutes acceptance of the revised Policy.